Urban Floral Farmlet Marketing Strategy Project: NZIE

A digital marketing plan I produced for Urban Floral Farmlet in my Marketing Principles and Practices paper at NZIE. This included an analysis of Urban Floral Farmlet’s current marketing strategies, defining their target audience, developing future content strategies and options to track and measure the campaign’s success.

Marketing Frameworks

SMART Goals

Target Audience Research

Content Strategies

KPI Tracking and Measurement

Timeline