A social media campaign for my chosen brand Ruby created during my Social Media Marketing paper at NZIE. I started this project by completing extensive research on Ruby’s current positioning and defining their target audience. This then allowed me to create a proposed marketing campaign including organic and paid content and applying a range of engagement strategies across the relevant social media platforms.
SWOT Analysis
Trends
Target Audience
Campaign Context and Goal
Organic Content
Paid Content
Engagement Strategies
