An email marketing strategy for Ruby created during my Email Marketing paper at NZIE. After defining Ruby’s audience and setting campaign goals, this campaign focuses on developing a flowchart to represent a series of proposed emails for Ruby. This helps to streamline campaigns while also providing a personalised experience for Ruby subscribers based on where they are positioned in the buyer’s journey.
Research
Target Audience
Campaign Goals
Email Flowchart
Subscriber Acquisition
Welcome Series
Ethics and Legal
Tracking and Measuring
